天津体育学院学报

以价值共创理论为视角，运用文献资料法、访谈法、逻辑演绎等方法，探讨中国排球超级联赛利益主体的博弈问题，旨在促进各利益主体间的合作与协调。中国排球超级联赛利益主体包括中国排球协会、俱乐部和消费者三方，由于各方利益诉求不同，产生了利益博弈。目前，中国排球超级联赛未充分重视消费者和俱乐部等相关利益主体在联赛发展中的重要作用；缺乏有效的激励和监督机制，难以促进各利益主体的行为自律和规范；缺乏有效的多方合作和协调机制，难以实现多方面协同效应等。对此，提出两个促进中国排球超级联赛利益主体从利益博弈走向均衡的调适策略：重视多元利益主体作用，构建多方协作和价值共享合作关系；构建联赛激励监督机制，提升利益主体的积极性和主动性。

From the perspective of value co-creation theory,this study used the methods of literature,interview and logic deduction to explore the game problem of the interest subjects in the China Volleyball League,aimed at promoting the cooperation and coordination among the interest subjects. It is found that the interests body of the China Volleyball League include the Chinese Volleyball Association,clubs and consumers. Due to the different interests of each party,there is a game of interests. At present,the China Volleyball League faces the following problems:Not paying enough attention to the important role of consumers,clubs and other relevant stakeholders in league development. Lack of effective incentive and supervision mechanism,it is difficult to promote the behavioral self-discipline and norms of each interest subject. Lack of effective multi-party cooperation and coordination mechanism,it is difficult to achieve multi-faceted synergies. Finally,the paper puts forward two adaptive strategies to promote the interests of the China Volleyball League from interest game to balance:Pay attention to the role of multiple interests,build multi-party cooperation and value sharing cooperation;Construct the league incentive and supervision mechanism to enhance the enthusiasm and initiative of interest subjects.