天津体育学院学报

运用文献资料、数理统计等方法,对供给侧结构性改革背景下我国体育产业发展进行研究,在对我国体育产业推进供给侧结构性改革的挑战与机会进行深入剖析的基础上,提出我国体育产业推进供给侧结构性改革的出路。结果表明,我国体育产业发展存在较严重的产业结构失衡、供需结构失衡、区域结构失衡和消费结构失衡等结构性问题。亟需立足供给侧,以人力、资本、场地、政策和技术等要素为突破口,推动我国体育产业的供给侧结构性改革。贯彻落实过程中,要以"科学"为导向,完善体育人才供给体系;以"价值"为标准,推动市场主体理性投资;以"协调"为准则,推进场地建设统筹规划;以"发展"为前提,确保体育政策持续稳定;以"创新"为动力,促进体育科技转型升级。

Using the method of literature and mathematical statistics to study challenges and opportunities of sports industry development in China under the background of supply side structural reform. Results shows that the development of sports industry in China has serious structural imbalance in imbalance of industrial structure,imbalance between supply and demand,regional structure imbalance,and consumption structure imbalance. It is urgent to base on the supply side and push forward the structural reform of the supply side of sports industry in China through the breakthrough of human resources,capital,venues,policies and technology. Improving the supply system of sports talents taking"science"as the guidance,promoting rational investment of market participants taking"value"as the criterion,promoting the overall planning of site construction taking "coordination" as the criterion,ensuring the sustainable and stable sports policytaking "development" asthe prerequisiteand promoting the transformation and upgradingofsportstechnology taking"innovation"asthe driving force.