天津体育学院学报

“十五五”时期是我国体育产业高质量发展的关键攻坚期。当前，我国体育产业高速增长，规模持续增大；体育产业结构趋于合理，体育服务业确立主引擎作用；体育产业政策日臻完善，涵盖领域不断扩宽；信息科技加速变革，体育产业业态场景不断革新；赋能关联产业，体育产业呈现融合发展新趋势。面临体育产业核心要素资源配置不优，供给效率偏低；体育产业数字化转型纵深不足，数字资产流通不畅；体育金融服务体系尚待完善，金融产品与工具创新滞后；体育产业集群协同效应不足，国际整体市场竞争力薄弱等困境。基于问题及未来发展趋势，提出体育首发经济、体育银发经济、冰雪体育经济、赛事经济和体育低空经济等5大重点领域，进一步培育体育领域新质生产力，实现体育产业全要素生产率跃升；加快产业数字化转型进程，推动体育产业数字资产交易；创新体育金融服务模式，破解体育产业资金瓶颈；突破国际体育产业链分工，提升我国体育产业国际竞争力等创新路径。

The “15^th Five-Year Plan” period is a critical phase for the high-quality development of China's sports industry. Currently,the sports industry is experiencing rapid growth and expanding scale;its industrial structure is becoming more rational,with sports services playing a leading role. Sports industry policies are continuously improving and covering broader domains;information technology is accelerating transformation,leading to constant innovation in sports industry business models;and the industry is fostering integrated development trends by empowering related sectors. However,it also faces practical challenges:inefficient allocation of core resources,suboptimal supply efficiency;insufficient depth in digital transformation,hindered circulation of digital assets;an incomplete financial service system for the sports industry,lagging behind in innovative financial products and tools;and inadequate synergistic effects among sports industry clusters,resulting in weak overall international market competitiveness. Based on these,key areas for high-quality development in the sports industry are proposed,including five major aspects:the first-mover economy,the sports silver economy,the ice and snow sports economy,the event economy,and the sports low-altitude economy. Further,innovative pathways are suggested:cultivating new high-quality productivity in the sports sector to achieve a leap in total factor productivity;accelerating the digital transformation of the industry to promote digital asset trading in sports;innovating sports financial service models to break through funding bottlenecks in the sports industry;and breaking through international sports industry division of labor to enhance China's international competitiveness.