天津体育学院学报

在科技革命和市场需求变革的影响之下，传统体育用品制造业粗放式发展难以为继，推动其数字化转型是助力构建“双循环”新发展格局和促进体育产业高质量发展的重要举措。运用文献资料法、专家访谈法等，基于“双循环”新发展格局的视角，分析体育用品制造业的发展态势，探寻其数字化转型的动力机制和推行路径。研究认为，体育用品制造业数字化转型的动力因素包括技术创新、现代供需匹配模式、上升的用工成本等内源动力，以及消费需求变革、品牌竞争、政策支持等外源动力。针对转型过程中存在核心技术基础薄弱、抗信息风险能力较弱、产业链供应链不畅、创新性体育人才短缺等问题，需要在新发展格局视角下通过引导应用场景创新、完善信息安全机制、加强产业跨国合作和完善人才培养体系加以改善和应对，促进数字经济与体育用品制造业深度融合，稳步提升产业的转型动能与对接国际市场的潜力。

Under the influence of scientific and technological revolution and market demand change,the extensive development of traditional sports goods manufacturing industry cannot be sustained. Promoting its digital transformation is an important measure to help build a new“double cycle”development pattern and promote the high-quality development of sports industry. This paper analyzed the development trend of sports goods manufacturing industry based on the perspective of“double cycle”new development pattern by using research methods such as literature review and expert interview,and explored the dynamic mechanism and implementation path of its digital transformation. It is concluded that the driving factors of the digital transformation of sporting goods manufacturing industry include internal driving forces such as technological innovation,modern supply-demand matching pattern,rising labor costs,and external driving forces such as consumer demand change,brand competition,and policy support. Based on the core technology in the transformation process of weak base,weak ability to resist risk information supply chain,industry chain and innovative sports talent shortages,need in the new development pattern perspective through guide application scenario for innovation,improve the information security mechanism,strengthen the industry multinational cooperation and improve the personnel training system to improve and response,promote the deep integration of digital economy and sports goods manufacturing industry,and steadily improve the industry's transformation momentum and docking potential of international market.