天津体育学院学报

从全球价值链视角对我国体育用品产业的现状进行分析。全球价值链对我国体育用品产业的发展既有正面亦有负面影响,在带来工艺流程以及产品制造快速升级的同时,又使我国体育用品产业被迫低端锁定,从而陷入升级困境。针对我国体育用品产业的升级困境,剖析了我国作为发展中大国具有的市场容量巨大、产业体系完备、高技术增长率以及层级化空间等独特优势。在此基础上,基于国内价值链、区域价值链、全球价值链理论构建我国体育用品产业升级路径模型。其模型作用机理是,利用我国所具有的独特优势,构建体育用品产业国内价值链体系,通过国内价值链体系培育出本土体育用品企业的技术势力和市场势力;经过国内市场的锻炼,我国体育用品企业逐渐融入区域价值链,在市场条件和发展阶段类似的市场参与区域性国际竞争,进一步提高我国体育用品企业的竞争力;最后,我国体育用品企业进入全球价值链体系,锻造出具有国际竞争力水准的全球技术势力和全球市场势力,从而实现产业升级。此外,部分有实力的体育用品企业也可以无需经历区域价值链环节,直接从国内价值链进入全球价值链,实现产业升级。为我国体育用品产业升级路径选择提供一种可行的思路和方法。

This paper has carried on the analysis of sports goods industry in China from the global value chain perspective. The global value chain has bothpositive and negative effects to the development of sports goods industry in China. On the one hand,the global value chain brings the process and product up-grading rapidly to the sports goods industry in China,on the other hand,the sports goods industry in China is forced to low-end locking,so that our sportsgoods industry is in upgrading dilemma. In order to go out of the predicament,the paper puts forward our unique advantages as a developing big country,suchas huge market capacity,complete industrial system,high technology growth rates and hierarchical space etc. And then,this paper constructs a model for Chi-na's sports goods industry upgrading pathway based on the relationship among the national value chain,the area value chain and the global value chain. Themechanism of action of this model is as follows:Taking the unique advantages of China,we can construct the national value chain system of the sports goodsindustry,and through the national value chain system we can cultivate the domestic sporting goods industries' technology power and market power. With thedomestic market competition experience,China's sports goods enterprises can gradually integrate into the area value chain to participate in the internationalcompetition in the area with a similar market development condition,and further improve the competitiveness of sports goods enterprises in China. Finally,China's sports goods enterprises participate in the global competition within the global value chain,and cultivate a strong technical and market competitionability,so as to achieve industrial upgrading. In addition,some excellent sports goods enterprises also need not experience the stage of area value chain,theycan go into the global value chain directly from the national value chain to achieve industrial upgrading. This paper provided a feasible upgrading pathway toChina's sports goods industry.