天津体育学院学报

在全球贸易格局加速演变背景下，体育用品贸易作为体育产业对外开放的重要领域，正面临转型升级与高质量发展的新要求。基于新发展理念，系统梳理体育用品贸易高质量发展的理论内涵，构建科学的评价指标体系，采用熵权Topsis法对2015—2023年体育用品贸易高质量发展水平进行测度与分析。中国体育用品贸易高质量发展水平整体呈稳步提升态势，尤其在2015—2019年增长较快，后期阶段发展动力减弱，内生动力亟待增强。从各子系统发展态势看，贸易基础稳步提升，表现为贸易规模扩张迅速，贸易平衡逐步改善，但增长动能减弱；贸易优化显著推进，多元化与多样化发展成效突出，仍需平衡集中化；贸易地位总体向好，附加值提升弥补了竞争力下降的不足，凸显中国体育用品贸易由“量”变向“质”变转型；贸易效益显著提升，依存度和贡献度增强，持续促进体育用品在经济与外贸的系统耦合。为助力我国体育用品贸易实现高质量跃升，结合新发展理念，提出宏观层面的制度优化与政策引导、中观层面的产业结构升级与区域协调、微观层面的企业创新能力与核心竞争力提升，三位一体、协同推进的策略。

Under the background of accelerated evolution of global trade pattern,sporting goods trade,as an important field of opening up of sports industry,is facing the new requirements of transformation and upgrading and high-quality development. Based on the new development concept,this paper systematically reviewed the theoretical connotation of the high-quality development of sporting goods trade,constructed a scientific evaluation index system,and adopted the entropy weight Topsis method to measure and analyze the level of high-quality development of sporting goods trade in the period of 2015-2023. The overall high-quality development level of China's sporting goods trade showed a steady improvement trend,especially in 2015-2019,the growth was faster,the development drive force was weakened in the later stage,and the endogenous power need to be strengthened urgently. From the perspective of the development trend of each sub-system,the foundation of the trade is steadily improving,which is manifested in the rapid expansion of the trade scale and the gradual improvement of the trade balance,but the momentum of the growth is weakened;the optimization of the trade has been significantly. The promotion of trade optimization is remarkable,the diversification and diversification development is outstanding,but still need to balance the centralization;the overall trade status is good,the value-added enhancement has made up for the decline in competitiveness,highlighting that China's sporting goods trade is transforming from a “quantitative”change to a “qualitative” change;the trade efficiency is remarkable. Enhancement of trade efficiency,dependence and contribution to enhance,and continue to promote sporting goods in the economy and foreign trade system coupling. In order to help China's sporting goods trade to achieve high-quality leap,combined with the new development concept,put forward the macro-level system optimization and policy guidance,meso-level industrial structure upgrading and regional coordination,micro-level enterprise innovation and core competitiveness enhancement,these three levels in one,form the strategies for synergistic advancement.