天津体育学院学报

构建“双循环”新发展格局，对体育产业供需两侧协同发力，实现体育产业高质量发展具有重要的理论意义和指导价值。运用文献资料法、专家访谈法等，阐释新发展格局下体育产业供需两侧协同发力的背景内涵、作用机理，并提出实施路径。立足新发展格局的背景，体育产业供需两侧协同发力以供给侧结构性改革为主线，加强需求侧改革，兼顾“总量”和“深层次”矛盾。供给侧从产业供给结构优化、创新驱动要素升级和保障制度供给创新三个方面匹配需求变化，需求侧从扩大消费者需求、企业投资需求和政府购买需求三方面进行，从而引领供给进一步升级。提出利用消费热点创造新的经济增长点、加强统筹协调和政策联动、加快创新驱动与体育融合、利用数字经济和数智化管理、更高水平的对外开放五个实施路径。

Building the new development paradigm of "dual circulation" has important theoretical significance and guiding value for the high-quality development of the sports industry by promoting the coordinated development of both supply and demand sides.This paper used literature review and expert interviews to expound the background,connotation and mechanism of the synergy between supply and demand of the sports industry under the new development paradigm,and proposed some development suggestions.Based on the background of the new development paradigm,the coordinated development of supply and demand should take supply-side structural reform as the main line,strengthen the demand-side reform,and address both the "overall layout" and the "deep-level" contradictions.The supply-side reform should meet the changing demand by optimizing the industrial supply structure,upgrading of innovation-driven factors and innovating the guarantee system supply.In order to promote the upgrading of supply,the demand-side should expand consumer demand,enterprises investment demand and government procurement demand.The paper proposes five implementation paths:creating new points of economic growth by making use of consumption hotspots,strengthening overall planning and coordination as well as policy linkage,speeding up the integration of innovationdriven and sports,using digital economy and digital intelligent management,and opening up to a higher level.