天津体育学院学报

随着人工智能与体育新闻的融入，AI技术不断为其数字化赋能，同时深刻改变着体育新闻传播语境，体育新闻生产与传播正面临前所未有的变革。基于此背景，运用文献资料、文本分析等方法，对体育新闻赋能样态、困境与治理路径进行理论探析与人文价值考量。发现，AI+体育新闻的发展不仅是新闻内容生产与接受方式的改变，更体现在体育新闻传播要素中内在逻辑的革新。体育新闻智能化呈现生产赋能、连接赋能和传播赋能的新样态，面临体育新闻生产版权失范、平台升级后的“回声室效应”，内容多元中的“后真相”等现实困境。体育新闻智能化进程的主要问题体现在“人—机—体育信息”三者的互构，其中“多元”与“整合”、“价值”与“算法”的博弈，不断重构体育新闻生产与传播的思维模式，需从宏观环境、中观技术、微观个体三个层面进行路径优化，更好地实现人机协同发展、体育新闻价值化生存的良好传播生态。

With the combination of artificial intelligence and sports news,AI technology continues to enable its digitization,and profoundly changes the context of sports news communication. Sports news production and communication are facing unprecedented changes. Based on this background,this paper makes a theoretical analysis and humanistic value consideration on the enabling state,dilemma and governance path of sports news by using the methods of literature and text analysis. It is found that the development of AI + sports news is not only the change of news content production and acceptance,but also the innovation of internal logic in sports news communication elements. The intellectualization of sports news presents a new state of production empowerment,connection empowerment and communication empowerment. It is faced with practical difficulties such as the anomie of sports news production copyright,the“echo chamber effect”after platform upgrading,and the“post truth”in diversified content. The main problem in the intelligent process of sports news is reflected in the mutual construction of“man machine sports information”,in which the game between“pluralism”and“integration”,“value”and“algorithm”constantly reconstructs the thinking mode of sports news production and communication. It is necessary to optimize the path from the three levels of macro environment,meso technology and micro individual,so as to better realize the coordinated development of man-machine and the value of sports news in a good communication ecology.