天津体育学院学报

在体育强国战略与足球振兴发展亟需重塑信心的时代背景下，以足球文化为切入点，综合运用文献分析、历史梳理与个案研究的方法，系统探讨中国足球文化的认知校准与涵养路径。厘清足球文化作为以足球运动为轴心的复合型符号系统，兼具社会凝聚、经济催化、教育发展、文化传承与创造等多重功能，回顾中国古代蹴鞠至现代足球的演进历程，指出我国足球文化在精神、行为要素上的独特积淀。基于“苏超”的田野观察，提炼出“全民参与+城市荣誉”的价值定位、“政府主导+赛区协同+联赛运营”的组织架构、“地域文化+新媒体叙事”的传播策略和“体教融合+社区嵌入”的育人模式等4条核心经验，论证了在足球竞技低谷期仍可通过运营创新激活大众情感、重塑文化认同。针对当前舆论与实践中唯成绩论、一蹴而就、照搬外来模式和忽视多元功能四方面误区，从概念、评价、体验、认同4个维度提出认知校准框架，构建多主体参与、多维度融合、多元化环境、多举措并进的综合性涵养路径：赛事端以运营创新打造多层次竞赛体系；市场端以“足球+”模式赋能城市品牌与区域经济；教育端以校园足球与青训体系夯实人才文化根基；政策端通过顶层设计、市场监管与部门协同形成现代足球治理新格局。

In the context of the strategy of building a strong sports nation and the urgent need to rebuild confidence in the revitalization and development of football, this paper takes football culture as the entry point and comprehensively employs methods such as literature analysis, historical review, and indepth case description to systematically explore the cognitive calibration and cultivation path of Chinese football culture. Firstly, this paper clarifies that football culture, as a composite symbol system centered around football sports, possesses multiple functions such as social cohesion, economic catalysis, educational assimilation, and cultural inheritance and innovation. Then, it reviews the evolution process from ancient Chinese Cuju to modern football, pointing out the unique accumulation of spiritual and behavioral elements in Chinese football culture. Based on field observations of the Jiangsu City Football League, this paper extracts four core experiences. It demonstrates that during periods of competitive downturn, operational innovation can still activate public emotions and rebuild cultural identity and proposes a cognitive calibration framework from four dimensions: concept, evaluation, experience, and identity. Ultimately, this paper constructs a comprehensive cultivation path: at the event level, creating a multi-level competition system through operational innovation; at the market level, empowering city brands and regional economies; at the education level, consolidating the cultural foundation of talent through campus football and youth training systems; and at the policy level, forming a new pattern of modern football governance.