天津体育学院学报

构建更有效力的国际传播体系，是提升中华武术国际传播力与影响力的重要举措。基于传播学理论，提出构建更有效力的中华武术国际传播体系的四个原则：国内传播与国际传播互动、整体传播与局部传播互联、主动传播与被动传播互融、刚性传播与柔性传播互补；四个要素：以主体协同实现立体化传播格局、以受众分层实现差异化传播表达、以复合平台实现多维化传播渠道、以评估反馈实现动态化传播效果；五个对策：构建更有深度的理论体系、更有力度的话语体系、更有准度的标识体系、更有温度的叙事体系、更有广度的知识体系。以此提升中华武术国际传播的世界影响力、文化感召力、形象亲和力、话语说服力和舆论引导力，旨在推动中华武术更好向世界传播，更好助力提升国家文化软实力和中华文化影响力。

Building a more effective international communication system is an important measure to enhance the international dissemination and influence of Chinese Wushu. Based on communication theory,this study proposed four construction principles:interaction between domestic and international communication,interconnection between overall and local communication,integration of active and passive communication,and complementarity between rigid and flexible communication. The four building elements are:achieving a three-dimensional communication pattern through subject collaboration,differentiated communication expression through audience stratification,multi-dimensional communication channels through composite platforms,and dynamic communication effects through evaluation feedback. Five construction strategies include:building a deeper theoretical system,a stronger discourse system,a more accurate identification system,a warmer narrative system,and a broader knowledge system. We can enhance the global influence,cultural appeal,visual affinity,persuasive language,and public opinion guidance of the international dissemination of Chinese Wushu. The aims is to promote the better dissemination of Chinese Wushu to the world,and better assist in enhancing the country's cultural soft power and the influence of Chinese culture.