周浩,石岩

• 1:山西大学体育学院

摘要(Abstract)：

篮球球迷对推动中国篮球职业联赛的发展功不可没,其规模和数量呈现出逐年递增态势。球队认同作为解释球迷行为的关键变量,对理解球迷观赛动机、暴力行为等具有重要作用。为探索本土篮球球迷的球队认同概念模型,采用扎根理论的方法,以球队贴吧中的文本为研究材料,使用MAXQDA软件对材料进行逐级编码和归纳。研究结果表明:(1)篮球球迷的球队认同结构包括自我意识、内外群意识、自我标榜、偏倚评价、移情、意向投射、体验性消费和象征性消费8个主范畴;(2)篮球球迷的球队认同概念模型包括身份认知、积极区分、情感投入和行为卷入4个维度。从身份认知到积极区分,篮球球迷强化和逐渐优化以球队为中心所构建的群体边界,实现了从"我"到"我们"的认知和接受,情感投入和行为卷入以高度对象化方式使认同凸显。研究结果可为后续球队认同量表的编制提供理论参考。

关键词(KeyWords)： 篮球球迷;球队认同;概念模型;维度;扎根理论

Abstract:

Keywords:

基金项目(Foundation): 山西省回归留学人员科研资助项目(项目编号:2015-023);; 山西省研究生教育创新项目(项目编号:晋教研函[2017]2号)

作者(Author): 周浩,石岩

DOI: 10.13297/j.cnki.issn1005-0000.2017.06.008

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